Thursday 27 May 2010

NBC and Time Warner inform Apple they'll be sticking to Flash


When the iPad bandwagon was launched in late January, ABC and Netflix quickly jumped onboard with tailor-made apps, while CBS and others started transitioning their content to HTML5-compliant formats, all in the name of not being left behind by the revolution. As it turns out, however, some content providers will be letting this ride pass them by, at least for the moment. The New York Post today reports that big media heavyweights Time Warner and NBC Universal have turned their noses up at the iPad's high entry demands and will be sticking to what works:
Sources said several large media companies, including Time Warner and NBC Universal, told Apple they won't retool their extensive video libraries to accommodate the iPad, arguing that such a reformatting would be expensive and not worth it because Flash dominates the Web.
According to the NYP article, these conglomerates have been emboldened by the forthcoming arrival of competing tablets from the likes of Dell and HP, and will be seeking their fortunes in the mobile space atop Adobe's winged stallion of web domination that we commonly know as Flash. This is a decision sure to end in tears -- we just don't know who'll be doing the crying when it all shakes out. 

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